Dermorganics Shelf Tray

As a new entrant to the skincare market, the brand needed a 'stand out' on pharmacy shelf to highlight the innovative range of products. The creative concept was based on the key brand elements on the product packaging - the green circle and ladybug. To encourage sampling, it was decided to place the tester area on a lower plane to the product holding area. This was achieved by extending the flange of the vacuum-formed tray and placing testers on flange, being shelf level. The product tray is vacuum formed 1.5mm colour-matched HIPs with a 2-colour postscreen print - being the silver and white logo. A ‘DL’ brochure holder is located under a 3mm acrylic "O" lying flat on the tray. Wings are made from screen printed clear acrylic.