Innoxa Skincare Freestand

To coincide with the new skincare range launch in 2007, a freestanding unit was required to gain presence in new pharmacy accounts. In line with the existing 10 merchandising variations across DS, DDS and Priceline, this Innoxa display continues to use the extruded aluminium trays and routed acrylic inserts resulting in continued economies of scale and economical POG updates.

To refresh the visual of the display in line with the new, sans-serif logo a series of elements were designed to fit all units in the market - linear shelf fronts to replace existing curved shelf fronts; spaced header; large magnetic-held side graphics; coloured back panels, and 'minimalist' graphics. Manufactured predominantly in China, each unit is flat-packable into 2 boxes and easily transportable in rep's car. Each unit takes approximately 30 minutes to assemble and stock.