Big W selected Wiltshire to provide a premium option in the dinnerware category. The brand was given 3 bays in which to display two systems; 1. A Product Glorifier System for four patterned, dinnerware ranges; 2. A Loose Product Holding System for single purchase.
The Product Glorifier System consists of 2 elements; 1. A frosted acrylic tray with changeable graphic facility; 2. An underlay consisting of 2 pieces of black acrylic which fit together in jig-saw arrangement to make L-shape – the 2 pieces ensure entire system is flat-packable.
The Loose Product Holding System is separated from the Product Glorifier area by black printed polycarbonate wings. Four elements were used in this display: A clear acrylic Tray Base folded into a box shape with anti-topple fold at front; clear acrylic Product Dividers folded at rear to hook over rear of Tray Base and a printed black underlay.
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